Category Archives: Strategy

The ultimate business award benefit

The tension mounts. Hoards of hopefuls in posh frocks and dinner suits enjoy the evening sun and a glass of Bucks Fizz. Inside the huge marquee, the caterers prepare for the celebration dinner. And everyone hopes that it will be … Continue reading

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Vision, determination and one man’s quest for ‘it!’

We’re all so self-absorbed these days. I hold my hand up and admit it freely. We get wrapped up in work and family affairs and rarely spare more than a passing thought for things going on in the world around … Continue reading

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Tots to teens; the marketer’s dream…

“Mum please… I love them. Oh but Mum… all my friends’ Mums buy them… just this once… I’ll tidy my bedroom… please… I promise…” Aw bless (or do I mean BLESS?) them! Sound familiar? It should. Listen carefully and you’ll … Continue reading

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The school dinner police strike again!

All I can say is it’s a very good job the 5:2 diet helps control my blood pressure, because today’s article on banning packed lunches in schools had me close to apoplexy.    

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Free range – Freedom Foods – Fiddlesticks!

I’m an animal lover, as you might know. The idea of eating horse appals me, and Captain is certainly ‘Top Dog’ at Nina & Co HQ. So when it comes to putting meat on my table, I want to know … Continue reading

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Why copywriting is a vital marketing ingredient

  There’s no doubt the food industry has changed in recent years. Today’s discerning consumers want fresh, seasonal fare, locally grown produce and ethically reared meat that hasn’t travelled the world to reach their plate. Even the ubiquitous fast food … Continue reading

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The end of the world is nigh for students’ unions…

  Freshers’ your busiest trading period is over, don’t tell me sales were down compared to last year? The double dip recession is biting deeper, fuel costs are spiralling and food costs have more than doubled in the last three … Continue reading

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Brand it like Beckham; ensuring you make the most of your most important asset: Your Brand.

A hundred years ago, the use of this word would pertain to heating up an iron and distressing your cow or horse by scorching your mark of ownership into their rump. Nowadays, the word is generally used to describe a … Continue reading

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