Strategy
Planning for success
Providing a complete marketing consultancy service at a strategic level for small, medium and large organisations.
In today’s world not every organisation (even the bigger ones) can afford to employ a full marketing team of specialists in every marketing discipline. Outsourcing your marketing to Nina & Co. enables you to buy into a team of small businesses all experts and at the top of their game in their specific discipline.
Working together as a collective means we can supply a one-stop-shop with director levels skills, knowledge and experience you need without the overheads or the big agency costs.
Our strategic marketing services:
Business Strategy: Strategic direction, increasing sales, profits and market share, competitor advantage and new market penetration.
Marketing Strategy: Budgets and getting the most out of your marketing activity to deliver on your bottom line.
Financial Business Planning: Producing robust business planning to gain financial support and funding.
Business Turnaround: Reversing declining sales and creating businesses that continue to grow year on year.
Brand Development: From creation of new brands to the revitalisation of existing brands, Nina & Co. has the experience to support and develop your most valuable asset.
Commercial Services Reviews: Auditing your current commercial services and providing robust business recommendations to ensure your business will be fighting fit for the future.
Case Study Testimonial – Adande Refrigeration
Strategy Plan
To determine Adande’s marketing strategy which would open new opportunities for the company in new market sectors, raise brand awareness and increase market share
Understand marketing segmentation, positioning and targeting.
To determine the company’s brand values, tone of voice and key messages.
To create a new corporate identity in keeping with the new brand values and business strategy.
Design and develop a full suite of sales collateral and marketing materials including website and photography.
Introduce new marketing channels e.g. social media.
Objective – to rebrand the company, raise brand awareness, increase market share, sales and profits.
Results – raised brand awareness, annual turnover increased by 30% since launch.
Nina & Co has taken Adande on an amazing journey. Working with our team, Nina helped us to conceptualise our company, determine our brand values, marketing strategy and how we should communicate to our distinct customer groups globally.
Nina & Co. has created a new identity and sales collateral that extols and demonstrates our key values – innovative, environmentally friendly, reliable, flexible and global. After a successful launch at the Restaurant Show we are already seeing an impact on brand awareness from our customers.
A great company that completely understands our business, we would highly recommend Nina & Co.!