Research & Insight

Insight & Research

Planning for success

Qualitative and quantitative research, data interpretation and analysis. Delivering business-changing recommendations.

Nina & Co. works with B2B and B2C businesses, Universities and Students’ Unions, to help them understand their customer’s needs, wants and motivations, and meet strategic challenges with confidence. We deliver powerful and inspiring insight, backed up with sound strategic advice supported by industry and sector knowledge, expertise and experience.

We make it our business to challenge preconceptions, take people out of their comfort zone, explore new angles and seek out alternative strategies and solutions.

Our research specialisms include:Web surveys
  • Focus groups
  • Face to face interviews
  • Web surveys 
  • Comment cards or questionnaires
  • In the field interviews
  • Observational and customer behaviour
  • Mystery customer
  • Market research
  • Data analysis
  • Trend analysis


Case Study Testimonial – Goldsmiths Students’ Union
Research & Analysis

Goldsmiths Students’ Union – full research and make recommendations to the Trustee Board.

Full research of the student community

Analysis of the current commercial facilities

Make recommendations including writing a full board report and presenting to the Trustee Board

Objective: To provide the Trustee Board with robust recommendations about the future development of GSU’s commercial services.

Result:  A thought provoking report, which is now driving a student focused strategy.

Nina’s flexible and professional approach at short notice was exactly what we needed. The plan Nina devised to suit our brief was excellent and the resulting research, report, presentation and recommendations were of the highest quality.

What was particularly apparent was that Nina did not simply focus on ‘bricks and mortar’ but more on the culture and values of students, staff and customers at Goldsmiths. This, coupled with her in-depth knowledge of the student and non-student market was a distinct advantage.

Ben McPhee, Former Deputy CEO