Brand Development

Brand Development

Brands build businesses

From creation of new brands to the revitalisation of existing brands, Nina & Co. has the experience to support and develop your most valuable asset.

In the food and drinks industry, brands are not just the domain of  the products; great brands are also about people, services, and concepts. The visual representation of any brand (the logo and strapline), your tone of voice and your key communications all send a distinct message out to your customers. And without wishing to sound dramatic, (as straight talking marketers we don’t do dramatic!), how your brand stands out in a competitive market place can be the make or break of a business.

Brand development workshops

Your brand project starts with a development workshop. This ensures we really get under the skin of your business. It won’t just be a workshop for the senior management team, either. This intensive workshop involves all your key stakeholders including customers, operations and all business support functions! It’s important everyone is  involved because this is the best way to create a successful brand that will drive sales and profits, raise brand awareness and increase your market share.

But don’t just take our word for it, here’s what some of our clients say.

Our strategic marketing services:

Business Strategy: Strategic direction, increasing sales, profits and market share, competitor advantage and new market penetration.
Marketing Strategy: Budgets and getting the most out of your marketing activity to deliver on your bottom line.
Financial Business Planning: Producing robust business planning to gain financial support and funding.
Business Turnaround: Reversing declining sales and creating businesses that continue to grow year on year.
Brand Development: From creation of new brands to the revitalisation of existing brands, Nina & Co. has the experience to support and develop your most valuable asset.
Commercial Services Reviews: Auditing your current commercial services and providing robust business recommendations to ensure your business will be fighting fit for the future.

Case Study Testimonial – GSPlus 
Strategy Plan

GSPlus and GSS – Brand development including group, sector brands and product branding. Marketing strategy, website development and sales collateral

Determine GSPlus’ marketing strategy
Determine the company’s brand values, tone of voice and key messages
Create a new group identity which could be applied to the sector brands and would open new opportunities for the company in new market sectors, raise awareness of the business and increase market share
Design and develop a full suite of sales collateral and marketing materials including website and customer facing unit materials
Objective – to create a hierarchy of brands under the group umbrella that would raise awareness of the company, increase sales and market share
Results – increased the number of times the company was shortlisted in competitive tenders considerably and increased sales by 3%

Having worked with Nina for a number year we knew that award winning Nina & Co. would be the perfect partner to develop our branding, raise awareness of GSS and GSPlus and through their work and our implementation increase our market share.

And so Incito was born. Nina spent time to get underneath the skin of our business and the diverse range of services we offer. But with a comprehensive understanding of the contract sector she hit the ground running.

The resulting new brands, sales collateral and unit marketing materials have made such a difference to our business; The evidence speaks for itself, we’ve gained new business, we have increased our sales, dramatically raised our awareness and continue to succeed in providing customer satisfaction.

Nina & Co. are a great team, they’re so easy to work with and the certainly keep their promises delivering on time and the bottom line.

Lee Newton, Sales & Marketing Director, GSPlus