Coffee Republic – Design, Food Development, Marketing Strategy

Develop the Coffee Republic brand, raise brand awareness, increase franchisee potential and capture an increased market share of the high street coffee market.

Brief

• Determine the brand values, key messages, story and tone of voice
• Develop the branding across the various different segments including the high street, petrol stations and cinema
• Design and create the new brand applications; signage, POS, packaging, disposables and promotional materials

Results

 “The new branding is fresher, cleaner and much more in keeping with the look we are trying to achieve. It has also helped us ensure consistency and a quality approach across our franchised stores, enabling Coffee Republic to maintain brand equity.

In addition to developing our brand, Nina & Co. also helped us determine our food range and product specifications when we changed suppliers. This work ensured we stocked the best products and ingredients to meet our high standards.”

Vincent Healy, former Commercial Manager, Coffee Republic Ltd.