Incito – Brand Creation, Design, Website, Marketing Strategy
GSPlus and GSS – Brand development including group, sector brands and product branding. Marketing strategy, website development and sales collateral.
Brief
- Determine GSPlus’ marketing strategy
- Determine the company’s brand values, tone of voice and key messages
- Create a new group identity which could be applied to the sector brands and would open new opportunities for the company in new market sectors, raise awareness of the business and increase market share
- Design and develop a full suite of sales collateral and marketing materials including website and customer facing unit materials
Results
http://www.incitocatering.co.uk
“Having worked with Nina for a number year we knew that award winning Nina & Co. would be the perfect partner to develop our branding, raise awareness of GSS and GSPlus and through their work and our implementation increase our market share.
And so Incito was born. Nina spent time to get underneath the skin of our business and the diverse range of services we offer. But with a comprehensive understanding of the contract sector she hit the ground running.
The resulting new brands, sales collateral and unit marketing materials have made such a difference to our business; The evidence speaks for itself, we’ve gained new business, we have increased our sales, dramatically raised our awareness and continue to succeed in providing customer satisfaction.
Nina & Co. are a great team, they’re so easy to work with and the certainly keep their promises delivering on time and the bottom line.”
Lee Newton, Sales & Marketing Director, GSPlus and GSS.