4ork – Brand Creation

Tugo wanted to develop a new unique street food concept that would complement their current portfolio of brands. The concept had to have a sophisticated high street feel as well as stand out from its competitors in a highly competitive foodservice environment.

Brief

• Develop the concept strategy
• Create a new identity, brand and image for the concept
• Design all applications of the brand including outlets, machinery, POS, sales collateral, unit materials, disposables and uniforms etc.

Results

 “I can honestly say, that 4ork is the best thing we have ever done.”

Lee Personius, Managing Director, Tugo Food Systems Ltd.