Adande – Fully Integrated Marketing Project, Strategy, Design, Website, Concept Development
Brand development, marketing strategy, full design of all sales collateral, website design & development, and introduce new marketing channels.
Brief
- To determine Adande’s marketing strategy which would open new opportunities for the company in new market sectors, raise brand awareness and increase market share
- Marketing segmentation, positioning and targeting
- To determine the company’s brand values, tone of voice and key messages
- To create a new corporate identity in keeping with the new brand values and business strategy
- Design and develop a full suite of sales collateral and marketing materials including website and photography
- Introduce new marketing channels e.g. social media
Results
“Nina & Co has taken Adande on an amazing journey. Working with our team, Nina helped us to conceptualise our company, determine our brand values, marketing strategy and how we should communicate to our distinct customer groups globally. Nina & Co. has created a new identity and sales collateral that extols and demonstrates our key values – innovative, environmentally friendly, reliable, flexible and global. After a successful launch at the Restaurant Show we are already seeing an impact on brand awareness from our customers. A great company that completely understands our business, we would highly recommend Nina & Co.!”
Nigel Bell, Chairman, Adande