Students’ Union at Bournemouth University – Capital Development Project, Food Development, Concept Development

SUBU wanted to refurbish Dylan’s bar so that it would appeal to a broader spectrum of the student community, have more of a food bias and of course increase sales and profitability.

Brief

• Full qualitative and quantitative research of the student community
• Concept development including food & drink and marketing strategies
• Brand development and design throughout RIBA Stage 4
• Tender
• Project management throughout RIBA Stage 5

Results

 “Our commercial team had previously worked with Nina very briefly on a small scale project.

For this £75k refurbishment we decided that we should forget any notion that we knew what we were doing, especially as there has been a significant shift from drink sales to food. Nina was charged with carrying out the research and then (most importantly) translating that into a workable concept. There are always glitches along the way with these things but Nina always took them in her stride, never lost faith in her own ability or in ours.

I would highly recommend Nina to anyone in students’ unions and in particular for those seeking to make the difficult leap from bar to coffee shop/eaterie.”

Alan James, General Manager