Incito Education Catering – Brand Creation, Strategy, Concept Development, Design

Create two unique food concepts, with a high street feel, for Incito to use in their secondary school contracts.

Brief

• Develop two concepts; street food and a high street style concept for use in secondary schools and colleges
• Design and produce all sales collateral, marketing materials, POS and unit materials
• Website design

Results 

“We wanted to invest in the creation of two unique, high impact food concepts for our secondary school business that we could roll out to all our clients. And with this, we set Nina & Co the challenge.

With the understanding how discerning students are and that we had to have two offers that would attract teenager’s attention, engage with them and compete with the high street, we thought the pressure was on!

Of course for Nina & Co. this was made easy, because as well as understanding the food service industry their knowledge of the student sector is second to none. The resulting concepts – Incito O’Dowd’s and Incito Eat.Streetfood are going down a storm, the students love them, our clients love them and more importantly they are both increasing sales by an average of 10%.”

Lee Newton, Sales & Marketing Director, GSPlus & GSS.