McManus Pub Co. Ltd – Steak, Chops & More Brand Development, Design

McManus Pubs operated three great food pubs and although sales were very good, they knew they could do even better with the right food concept.

Brief

• New concept development based on customer demographics and new merging trends
• Brand creation of Steak, Chops & More
• Design of all marketing materials, POS and sales collateral
• Menu development
• Interior design support

Results

 “We had 3 pubs where the sales were very good, but we knew they could be a lot better! I’ve known Nina for many years and her experience and knowledge of pubs as an operator and marketer are second to none. So engaging Nina & Co. for this project was a no brainer!

We’ve rolled out our Steaks, Chops and More concept to 3 of our pubs now, and in each one sales have increased by at least 20%. The customers love it, it’s certainly increased footfall and spend per head. I’d highly recommend Nina and we will certainly be using her company again for future projects.”

Gary McManus, Founder, McManus Pubs.