Midland Food Group – Fully Integrated Marketing Project, Brand Creation, Design, Website
Brief
- Determine the company’s marketing strategy
- Develop its brand values, tone of voice and key messages
- Brand development including logo, icons, and strapline
- Design and build a full e-commerce website
- Food photography and image library creation
- Design all sales collateral, marketing materials, vehicle livery, POS, and exhibition materials
Results
“Nina & Co. came highly recommended by an ex colleague, and after our first meeting the decision to engage Nina and the team was unanimous. Since then we have completely rebranded the company, created extremely impactful sales collateral that has increased sales; developed a fantastic image library which is professional and really shows the quality of our products, and developed a full e-commerce website, which is driving sales and new customer leads. As a result combined with our new business strategy we have increased turnover by 6%, and Christmas continue to have double digit growth year on year. We have also increased brand awareness and our market share considerably. Excellent work by an excellent professional team.””
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