Nottingham Trent Students’ Union – Brand Development, Marketing Strategy, Design

To create a coherent brand hierarchy, which could used across all mediums and communications, whilst differentiating the Students’ Union from the University.

Brief

• To determine the Union’s brand values, tone of voice and key messages
• To create a new union identity which would speak more succinctly to all of the customer groups and embrace NTSU’s brand values
• Design and develop the main NTSU logo and the union’s sub-brand icons
• Develop the communication strategy across the new Students’ Union building

Results

 “Earlier this year we debated our branding and whether it really reflected who, and what, NTSU represented; the answer was a unanimous no. We then set out to find an agency; someone that understood students and students’ unions as well as being experienced marketers and designers. Several colleagues highly recommended Nina & Co and we went to see several of their projects; the decision to engage Nina was very simple. Since then, Nina has taken our team on an amazing journey. We have determined our brand values, understood our distinct customer groups, our key messages and tone of voice. We now have a visual identity and brand strategy that truly represents our students’ union. We would certainly highly recommend Nina & Co. to any students’ union”

Ceri Davies, CEO, Nottingham Trent Students’ Union