Pan Artisan – Marketing Strategy, Brand Creation, Design, Website
Brief
- To determine the company’s brand values and key messages
- To create a new name for La Pizza Company that effectively communicates to the market the companies capabilities and vision
- To create a new corporate identity which would open new opportunities for the company in new market sectors, raise brand awareness and increase market share
- Design and develop a full suite of sales collateral and marketing materials
Results
“We acquired La Pizza Company in 2006, it had a strong quality image in the pizza base / dough ball sectors and this was leveraged. However, through significantly accelerated sales growth we determined that building on our high quality, technical competence with grain related products was critical. Therefore, we knew that our product offering needed to be much broader than the acquired corporate identity and brand suggested. Nina & Co really helped us to conceptualise our company and determine the brand values that would communicate most effectively to the market sectors where we wanted to build new penetration or increase market share. Working to extremely tight deadlines (less than 3 months) Nina & Co. achieved all our objectives and we are absolutely delighted with the results. After a successful launch at Foodex we are already seeing an impact on brand awareness from our customers. A great job extremely well done!”
Paul Donald, Chairman, Pan’Artisan Ltd.