For Elayne, the message is everything. To grasp and creatively interpret the brief, explore and identify opportunities to reach the target audience – then engage and wow with inspired copy to deliver the message.
By telling a brand’s story, bringing its personality to life in order to capture that audience, to inform, seduce, persuade, reassure and influence them. To create an impact that will motivate them.
It helps to know the industry inside out. Elayne brings to PR and copywriting rich experience gained during 15 years as a journalist and management on newspapers and leading consumer titles, including Woman’s Own and Best magazines. Recent clients for PR and copywriting work include leading UK charities, such as the RSPCA and the National Deaf Children’s Society, as well as market leading foodservice brands Schwartz and iDeli Online.