Putting words that work into Nina & Co.’s marketing mix is copywriter Joy McCarthy. With many years of writing and marketing experience under her belt, Joy specialises in SEO copywriting and blogging.

Having spent the first twenty years of her career in the hotel and catering industry, and being a former restaurateur, Joy brings both copywriting skills and a wealth of industry knowledge to Nina & Co.’s clients. She is a confirmed foodie and passionate about sustainability and ethical food production. Although Joy writes for companies in all sectors, she relishes the opportunity to write about her first love – the food and hospitality industry.