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Food|Marketing

Five a Day; the naked truth…

January 21, 2013 Food|Marketing
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I’m sure the creators of the ‘5 a Day’ campaign are patting themselves on the back. After all, they’ve come up with one of the most successful marketing slogans of the decade. For the past 10 years the phrase ‘5
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NeverSeconds Allowed to Have Thirds

June 25, 2012 Food|Marketing
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We hear so much about the crackdown against bullying in schools, but when one young girl decided to begin documenting the quality of her canteen lunch in a blog – and it became a very, very popular blog indeed, so
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