Monthly Archives: January 2013

Why Tesco backed the wrong horse.

Are food processors backing the wrong horse? If you haven’t heard all the furore about horsemeat found in burgers, I don’t know where you’ve been hiding for the past couple of weeks. 

Posted in Ethical, local and sustainable, Food, Marketing | Tagged , , , , , , , , , , | 8 Comments

Five a Day; the naked truth…

I’m sure the creators of the ‘5 a Day’ campaign are patting themselves on the back. After all, they’ve come up with one of the most successful marketing slogans of the decade. For the past 10 years the phrase ‘5 … Continue reading

Posted in Food, Marketing | Tagged , , , , , | 5 Comments

Food nostalgia (part two): 1980s – life in the fast lane

As we say goodbye to the 1970s, life takes a whole new turn in the 80s. The nation was enraptured by the fairytale romance of Lady Diana Spencer and Prince Charles, and the UK was ruled with a rod of … Continue reading

Posted in Food, Leisure Hospitality, Marketing | Tagged , , , , , , | 10 Comments