Five a Day; the naked truth…
I’m sure the creators of the ‘5 a Day’ campaign are patting themselves on the back. After all, they’ve come up with one of the most successful marketing slogans of the decade. For the past 10 years the phrase ‘5
Food nostalgia (part two): 1980s – life in the fast lane
As we say goodbye to the 1970s, life takes a whole new turn in the 80s. The nation was enraptured by the fairytale romance of Lady Diana Spencer and Prince Charles, and the UK was ruled with a rod
Students’ Unions; then and now…
If you were a student in the 70s or 80s, no doubt the phrase Students’ Union makes you think of beer… gigs… cheap beer… Rag Week and perhaps even more beer.
Food nostalgia (part one): why 70s food rocked!
Nostalgia! There’s nothing quite like it, is there? It only takes a few bars of music or the aroma of something cooking to take us straight down Memory Lane.
Why copywriting is a vital marketing ingredient
There’s no doubt the food industry has changed in recent years. Today’s discerning consumers want fresh, seasonal fare, locally grown produce and ethically reared meat that hasn’t travelled the world to reach their plate. Even the ubiquitous fast food
A bit of a sticking point…
A year or so ago, I went to Manchester with some of my friends to see a group at the brilliant Sankeys. Before we hit the club, we decided to take a stroll down the infamous Canal Street and
The end of the world is nigh for students’ unions…
Freshers’ your busiest trading period is over, don’t tell me sales were down compared to last year? The double dip recession is biting deeper, fuel costs are spiralling and food costs have more than doubled in the last
The Great British Pub Evolution.
A roaring fire, oak beams, old men playing dominoes, a balding dog drinking beer from an over-sized ashtray, the sticky carpet, the fog of cigarette smoke, a pentagram on the yellowed wall and a suspicious-looking landlord, looking at you in