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Why Tesco backed the wrong horse.
Are food processors backing the wrong horse? If you haven’t heard all the furore about horsemeat found in burgers, I don’t know where you’ve been hiding for the past couple of weeks.
Five a Day; the naked truth…
I’m sure the creators of the ‘5 a Day’ campaign are patting themselves on the back. After all, they’ve come up with one of the most successful marketing slogans of the decade. For the past 10 years the phrase ‘5
Food nostalgia (part two): 1980s – life in the fast lane
As we say goodbye to the 1970s, life takes a whole new turn in the 80s. The nation was enraptured by the fairytale romance of Lady Diana Spencer and Prince Charles, and the UK was ruled with a rod
Students’ Unions; then and now…
If you were a student in the 70s or 80s, no doubt the phrase Students’ Union makes you think of beer… gigs… cheap beer… Rag Week and perhaps even more beer.
Food nostalgia (part one): why 70s food rocked!
Nostalgia! There’s nothing quite like it, is there? It only takes a few bars of music or the aroma of something cooking to take us straight down Memory Lane.
Why copywriting is a vital marketing ingredient
There’s no doubt the food industry has changed in recent years. Today’s discerning consumers want fresh, seasonal fare, locally grown produce and ethically reared meat that hasn’t travelled the world to reach their plate. Even the ubiquitous fast food
A bit of a sticking point…
A year or so ago, I went to Manchester with some of my friends to see a group at the brilliant Sankeys. Before we hit the club, we decided to take a stroll down the infamous Canal Street and
The end of the world is nigh for students’ unions…
Freshers’ your busiest trading period is over, don’t tell me sales were down compared to last year? The double dip recession is biting deeper, fuel costs are spiralling and food costs have more than doubled in the last
The Great British Pub Evolution.
A roaring fire, oak beams, old men playing dominoes, a balding dog drinking beer from an over-sized ashtray, the sticky carpet, the fog of cigarette smoke, a pentagram on the yellowed wall and a suspicious-looking landlord, looking at you in
Brand it like Beckham; ensuring you make the most of your most important asset: Your Brand.
A hundred years ago, the use of this word would pertain to heating up an iron and distressing your cow or horse by scorching your mark of ownership into their rump. Nowadays, the word is generally used to describe a
Guess who’s coming to dinner…
There’s nothing quite like eating out, is there? Romantic dinners for two, a big birthday blowout meal, lunch with a friend, the office annual Christmas dinner, or just a fun filled night out with a group of friends. They’re
Garlic bread, it’s the future. I’ve tasted it….
Well Brian Potter and the Phoenix Club might think that garlic bread is the future, but for me, if I never see a slice of garlic topped baguette again, that will be too soon. It’s not that I don’t like