Five a Day; the naked truth…

I’m sure the creators of the ‘5 a Day’ campaign are patting themselves on the back. After all, they’ve come up with one of the most successful marketing slogans of the decade. For the past 10 years the phrase ‘5

Why copywriting is a vital marketing ingredient

  There’s no doubt the food industry has changed in recent years. Today’s discerning consumers want fresh, seasonal fare, locally grown produce and ethically reared meat that hasn’t travelled the world to reach their plate. Even the ubiquitous fast food

A bit of a sticking point…

    A year or so ago, I went to Manchester with some of my friends to see a group at the brilliant Sankeys. Before we hit the club, we decided to take a stroll down the infamous Canal Street and

The Great British Pub Evolution.

A roaring fire, oak beams, old men playing dominoes, a balding dog drinking beer from an over-sized ashtray, the sticky carpet, the fog of cigarette smoke, a pentagram on the yellowed wall and a suspicious-looking landlord, looking at you in