Why copywriting is a vital marketing ingredient

There’s no doubt the food industry has changed in recent years. Today’s discerning consumers want fresh, seasonal fare, locally grown produce and ethically reared meat that hasn’t travelled the world to reach their plate. Even the ubiquitous fast food merchants

A bit of a sticking point…

  A year or so ago, I went to Manchester with some of my friends to see a group at the brilliant Sankeys. Before we hit the club, we decided to take a stroll down the infamous Canal Street and indulge

The Great British Pub Evolution.

A roaring fire, oak beams, old men playing dominoes, a balding dog drinking beer from an over-sized ashtray, the sticky carpet, the fog of cigarette smoke, a pentagram on the yellowed wall and a suspicious-looking landlord, looking at you in

Is London 2012 really worth its weight in gold?

Talking about the Olympics – you were talking about the Olympics, weren’t you? So far it’s all going swimmingly and even a grouch like me, who bemoaned the expense and extravagance (given the current economic climate), is delighted to see Team GB has

NeverSeconds Allowed to Have Thirds

We hear so much about the crackdown against bullying in schools, but when one young girl decided to begin documenting the quality of her canteen lunch in a blog – and it became a very, very popular blog indeed, so

Every little helps; or does it?

We have a very strange relationship with supermarkets. You’d have to be a Zen master to go through your life without being emotionally unscathed by them, but – love them or hate them – it seems they’re here to stay.